United Rentals

Sales & Promotional Products Program


United Rentals faced a number of hurdles, including the conversion of new accounts into active accounts, as well as increasing annual revenue from the latter without creating more work for the sales team. 


Alternative Advertising launched a campaign designed to connect with new accounts upon opening, supplemented by outbound appreciation touches for purchases. Furthermore, Alternative created an online portal which provided the UR sales team a clear window into all our outbound campaign activity. 

It’s been great to work with Alternative...they listened to us, understood our sales cycle and have developed an easy to follow process to help us build stronger relationships with our customers.
— United Rentals