All websites have a homepage and then anywhere from 1 to 1000 other pages, but which other website pages are the absolute most important for bankable results? Let’s look at which webpages are going to increase traffic, generate leads and convert and retain customers.
- Landing Page: A landing page exists solely to capture a visitor’s information and includes some sort of a form. Tom Leung, Google's Website Optimizer Product Manager, says to be REALLY serious about your landing page. Dell Computers is a great example of being serious; they have thousands of landing pages with sales conversion rates sometimes 300% higher than regular pages. A good landing page will make it easy and enticing for a user to interact with your site and provide you with their information.
- Contact Us Page: The contact page is the hub for getting in touch with your company and should be very easy to find. It, of course, should provide appropriate methods of contact to potential customers—business name, physical address, mailing address, telephone, email, website address, and a map (if you have a physical location they can visit). What may not seem as obvious is that this page should always have a lead-generating contact form on it. This will protect your email account and it puts you in charge.
About Us Page: An About Us page should give users information to get to know you and your team but also focus on what you can do for customers. Studies have shown that after users get to a website, they usually visit the about us page within three or four clicks. Focus on telling your customers what sets your company apart. What about engaging them with an interesting story about the company or a unique perspective of how it all started for you?
Reviews Page: To weed through brand products and service providers, customers look to others for input. In fact, research shows that 72% of people trust online reviews just as much as personal recommendations from friends and family. Great reviews and testimonials are extremely important to potential customers and can be the hook that converts them.
Blog Page: The benefits of blogging can be a blog post on their own. Oh wait, we have written on blogging benefits here... :) In a nutshell, blogging is outstanding for SEO and audience engagement. It helps you rank better on Google AND it provides useful information to our target audience that positions you as an expert in your industry! And according to SearchEnginePeople.com, companies that blog regularly receive 67% more leads a month!
FAQ’S Page: A frequently asked questions page is all about saving time and efficiency, for you and the user. For web users, a thorough FAQ’s page is where they can find out what you do and offer quickly, without navigating through pages or picking up the phone—some people just won’t bother. For your company, a FAQ’s page can save you from emails and phone calls about hours, pricing, return policy, payment, operational details, consultations, etc. Time is money...remember.
Making decisions about your website is easier if you understand the core functions of these common and important web pages.
For help making sure you have the most important information in the right places on your website, contact us today!