You might ask: Should I blog for my business website? In 2015, the answer is an unequivocal "yes" - regardless of your industry. From traditional B2C, storefront businesses to B2B industrial manufacturers, blogging has been proven to significantly increase your search engine optimization (page ranking with Google), website visits and ultimately your revenue.
Why Blogging Pays Off
The traditional benefits of business blogging include increasing your credibility, establishing a position of thought leadership within your industry and lending a more personal voice to your company. All of these remain true, of course, but in 2015, the benefits of blogging have become even more tangible.
As industry leader HubSpot so aptly described, marketers who prioritize blogging are 13 times more likely to enjoy a positive return on investment on their digital marketing. That's because blogging remains among the most trusted source of accurate information available online. As a result, 57% of businesses report that they have generated customers through blogging, while B2B marketers believe that bloggers receive 67% more leads than those who don't.
How to Blog for Better SEO and Increased Revenue
As the statistics above show, blogging done right is clearly beneficial for your business. But how do you ensure that you don't just blog, but blog effectively?
- Choose Relevant Blog Topics. The single most important success factor of a business blog is writing on topics that are relevant and interesting to your audience. This is where many businesses think they may not be suited for blogging; manufacturers, for example, often struggle to come up with topics that are relevant to their audience. However, these topics still exist. Even if you're in the manufacturing industry, your potential customers will care about industry trends and news along with potentially hidden product features. Think of topics your ideal customer will search the internet to find - then write about them so they find you!
- Blogging with Specific Keywords. Once you've determined the topics relevant to your customers, it's time to focus on the individual posts. Each of your blog posts should have a singular focus, which is derived from a keyword phrase for which you'd like to rank. Often, these keywords are long-tail, meaning they are phrases rather than just a word or two - such as "benefits of made in the USA manufacturing" vs. just "manufacturing." Long-tail keywords deliver better SEO value because there is less competition on those phrases.
Of course, this is just a starting point for the benefits and requirements of strategic business blogging. For more ideas and strategies on how to leverage blogs in your industry, contact us!