sales

Keys To A Successful B2B Trade Show Booth

How can you make sure you have a successful B2B Trade Show Booth in 2015? The anticipation is over, preparations made, and the time for the trade show has arrived. This is not just another day, but an important marketing strategy through a short-term investment which should ultimately generate positive exposure, and new relationships with potential clients and other businesses. Here are a few tips that can generate valuable results for a business to business trade show booth:

Use Social Media

Nearly all trade show attendees carry smartphones around everywhere they go, and they often participate on social media. Since this technology is readily available and already in use, why not create a hashtag for your event or booth and encourage attendees to post photos (while you do to) so they can see themselves and co-workers in action at the show. You could even setup up a photo booth, celebrity photo op or partner with other exhibitors to host a scavenger hunt where attendees photograph items and post them with the hashtag to be entered into a drawing at the end of the show for a large prize.

Pass Out Useful Promotional Items

Forget the pens and stress balls. Passing out useful promotional items will get attendees to actually appreciate and utilize your items and keep your company name around for years to come. We suggest something like an emergency mobile device backup battery, quality water bottle they can refill at the show, cell phone holder with name tag insert, lower back thermal wrap, usb flex light, tape measure, or a small useful tool like a quick fix screwdriver.

Get a High Traffic Location

Of course the placement of a booth is vital in order to get the traffic needed to achieve your goals. If you can't afford the very biggest booth, try to get next to the exhibitor who can. Another strategy is to position your company next to a complimentary business so you work together to attract trade show traffic to both booths - double the exposure. 

Another tip is to go with a corner or end space. "If you have the option of selecting your space on the show floor, opt for a corner or end-cap location or a spot that allows you to set up your exhibit space against a wall. Corner and end space gives you greater exposure and traffic from multiple directions," says Lisa McQuerrey at Demand Media. Multiple flows of traffic to your booth are ideal for interacting with attendees as well as the surrounding exhibitors who may also benefit from the services you provide.   

Grab Attention With Technology

An interesting, interactive presentation is vital, so set up eye-catching media tools to lure people to the booth. Utilize devices people can touch and interact with, even having a screen that repeats a professional power point presentation is better than static signage at a trade show. Bring the booth to life through interactive experiences and technology. Don't be afraid to be different and unique. Attendees are a little desensitized to predictable trade show booths. Find ways to stand out, even if it pushes you a bit out of your normal comfort zone.

Do Not Be Afraid to Get Help

Trade shows, ultimately, are competitive atmospheres filled with ambitious, purpose-driven individuals. It is important to find little ways to circulate information about your company before an attendee actually comes in contact with your booth. Hire people to hand out flyers advertising the booth (promote the unique value proposition your booth offers), and position the hired helpers (or fun volunteers) in strategic places to easily guide people to the booth. Trade shows can get extremely crowded and chaotic, so it is a wise idea to hire charismatic "ushers" to guide potential clients to the booth.

At Alternative Advertising, we understand how important it is to get a business noticed, and ultimately, remembered. We have a reputation in building lasting relationships and exceeding expectations. When contacting our experienced staff at Alternative Advertising, you will receive professional advice on reaching all of your marketing goals.

How Marketing Automation Benefits a Business and Increases Productivity

When you narrow it down, marketing automation is really all about optimization no matter if it is simply improving the marketer's production or enhancing the customer's overall experience. Frequently, people are misled by the 'automation' of this form of marketing.  They believe it to be revolved around automating tasks only. It is much more than this. It brings together your channels, data and relationships to authentically connect with your customers.

Statistics show that marketing automation benefits a business in various ways including:

  • Offering a lead conversion rate of up to 107%
  • Offering an average deal size of 40% or greater
  • Offering a team achievement of quota of 20% or higher
  • Offering a 17% better forecast accuracy

Automating marketing tasks enables marketers to be more productive with less time and resources and easily justify investing in this type of service. Below are only a few benefits of marketing automation which show how it helps marketers to simplify their life and grow their business.

Marketing Automation Improves Productivity and Reduces Stress.

Being a marketer, you probably often feel as though you never have enough time to get all the things done that you need as well as try new things. Regardless if you are just starting out or are an already established fast-growing business, the resource of time seems to be the hardest to come by. How much do you think you could benefit from automating the tedious tasks like sending out emails, qualifying leads and more?  With marketing automation, you can scale up your messaging efforts and still deliver messages that are personalized and speak directly to a customer's needs. Think of it as adding another member to your organization by allowing you to automate mindless tasks and scale personalization all while freeing your time to concentrate on higher-level strategies.

Automating Marketing Increases Customer Retention.

In order for a business to constantly grow, there needs to be a balance between customer retention and acquisition. Although the act of bringing in new customers can be exciting, it does cost much less to retain existing ones.  When it comes to retaining customers, one particular effective use of marketing automation is in its marketing intelligence. It can provide relevant insight into both prospective and existing customer intent. With this data, more companies can predict customer decisions and needs which enable them to act accordingly while saving time.

Better Relationship Marketing Is Built From Highly Personalized, Frequent Contact.

Relationship marketing is a type of marketing where you focus on bringing in higher customer satisfaction scores and better retention rates. The lasting relationships between company and customer opens up for brand engender word-of-mouth promotion and repeat sales which make this type of marketing very powerful.  With marketing automation, businesses are able to personalize their relationships with each of their leads, prospects and customers through relevant strategies like lead qualifying and nurturing, digital footprint analysis, sales and marketing alignment, trigger campaigns and lead scoring models.

 For more information on this type of automation services as well as other services to help increase productivity and grow your business, please contact us at  Alternative Advertising LLC.