We've seen it coming. Since 2013 we've been telling our clients how important it is. And now it's here. Starting April 21, 2015 Google will officially start using a "mobile-friendly" tag in their algorithm for search engine optimization ranking factors. Until now, the real SEO value in mobile optimization or responsive websites has been vague and up to much speculation, but the official announcement has been made and it's time to get serious about updating your website if it doesn't have a mobile version.
So how do you prepare? First, if you are not sure if your site is mobile-friendly, click here to test it using Google's Webmaster Tools.
Then, if your site isn't mobile-friendly in Google's eyes, it's time to get serious and work swiftly on a website redesign into a mobile-friendly or better yet - a responsive theme. A quick search on the term "mobilegeddon" will convince you that if you don’t have a mobile version of your site in place by April 21, your search visibility could be seriously hindered.
Why do we recommend a responsive theme instead of a mobile version of your site? Honestly because Google has talked about responsive web design (RWD) for a couple of years now and we believe that's next up on the SEO criteria. And leading industry experts agree...
If you have ANY questions about this breaking news, please contact Alternative Advertising and we can help you!