Mobilegeddon is coming April 21, 2015 - Mobile Websites to Rank Higher for Better SEO!

We've seen it coming. Since 2013 we've been telling our clients how important it is. And now it's here. Starting April 21, 2015 Google will officially start using a "mobile-friendly" tag in their algorithm for search engine optimization ranking factors. Until now, the real SEO value in mobile optimization or responsive websites has been vague and up to much speculation, but the official announcement has been made and it's time to get serious about updating your website if it doesn't have a mobile version.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
— Official Google Webmaster Central Blog

So how do you prepare? First, if you are not sure if your site is mobile-friendly, click here to test it using Google's Webmaster Tools.

Then, if your site isn't mobile-friendly in Google's eyes, it's time to get serious and work swiftly on a website redesign into a mobile-friendly or better yet - a responsive theme. A quick search on the term "mobilegeddon" will convince you that if you don’t have a mobile version of your site in place by April 21, your search visibility could be seriously hindered.

Why do we recommend a responsive theme instead of a mobile version of your site? Honestly because Google has talked about responsive web design (RWD) for a couple of years now and we believe that's next up on the SEO criteria. And leading industry experts agree...

It is also possible that responsive websites will be given preference in Google Search over dedicated mobile sites. Google has long touted responsive design as its preferred mobile solution, because it believes responsive design provides a better user-experience and because it’s less prone to errors than dedicated mobile sites.
— Search Engine Watch - March 2015

If you have ANY questions about this breaking news, please contact Alternative Advertising and we can help you!