You see it everywhere, and probably do it yourself. You grab your phone, and do a search. Sometimes the website you find is clean and clear. Easy to use. Sometimes it's not and, frustrated, you back up and search again. Don't let this happen to your website. You want your website to be user friendly and helpful, on a mobile device or a desktop - especially since Google now uses "mobile-friendliness" as a ranking factor.
Your website is a window to your company. In many cases it gives potential customers a first impression of your business and could either inform them or send them running. So design should be a priority. A good website developer will draw your customers in with search engine optimization, convince them that your business is what they need, and then help them get in touch with you.
With users doing more and more of their searching on mobile devices, websites need to function well from any sized screen. And it's not just a matter of the look of your site or the font size. A mobile friendly website needs to predict the way a customer will want to use the website, and then make that process simple. In most cases it should contain the same content as a desktop site and still be quick to load so you keep your customer's attention and avoid bounces.
It may seem as if making your website more mobile friendly is a luxury. Something extra to worry about down the road. But with the changes search engines are making mobile friendliness should become your priority if you want your site to be found at all. As mentioned earlier, Google is now using the mobile friendliness of a site as a factor for their search rankings. This change was announced back in February 2015 and went into effect on April 21, 2015 - coined as "Mobilegeddon." Google even provided a test so that you can determine if your site is mobile friendly.
Mobility is the direction things are going. Don't let your site get left behind. Contact us if you'd like to talk more about ensuring that your website gets traffic.