Is It Time To Redesign My Website?

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If you are asking the question, the answer is most likely yes. You don't want your website to look like it to a trip in a Time Machine and neither do your customers. According to the Stanford Web Credibility Project, "nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes."

Most companies redesign their site every 2-3 years (with many updates along the way). But the number one metric to look at when trying to determine whether or not it is time for a website redesign is your bounce rate. A "bounce" is when a user visits your site, views the first page for a short time, then leaves. If your bounce rate is more than 35%, you've got a problem on your hands directly related to your design (not SEO).

The reasons for a high bounce rate can vary. An outdated look, slow load times, irrelevant content, or poor navigation can all have your potential customers jumping ship. The good news is that all of those issues can be remedied with a fresh, professional website redesign. 

With a new website, you can focus on the quality of the user experience and make sure your site is easy to navigate, loads quickly, and SEO friendly. You can also make sure your website is responsive to every device size - computers, phones AND tablets.

Your website is often your customer's first impression of your business; make it a good one with a fresh look for your website. Contact us today if you are concerned about your bounce rate and are interested in learning more about what redesigning your website can do for your business.