How To Develop Your Personal Brand

Personal branding has evolved since management guru Tom Peters first discussed the term in his article, "The Brand Called You." Today, the information available about you on social media platforms reflects your personal brand.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
— Tom Peters

How do you create and maintain your personal brand?

1. Know yourself and your strengths.  

Your personal brand reflects who you are. You need to have a genuine and accurate appraisal of what activities you enjoy, as well as your strengths and weaknesses.

2. Create a memorable brand name. 

Use your name as your brand name if it is unique. If not, then use a brand name that is a hybrid of your name and your career direction. 

3. Develop your online presence. 

Purchase the domain name that corresponds to your brand name and secure your influence on the Internet, such as building a:

  • Website for your domain name. Develop a Website that reflects your brand. For example, if you have a conservative brand, then you would not want a site with an art deco feel. Write a blog; a blog enables you to promote your expertise and also helps rank your Website higher in search engines. 
  • Portfolio: Social networks such as Figdig.com help people, such as artists, architects, or interior designers, show their creative side.
  • LinkedIn profile: This profile is a combination of expertise, work history, recommendations, interests, and network. Having a profile on LinkedIn help you promote your expertise and connect with new people.

Use an application, such as Hootsuite.com, that enables you to simultaneously post information across all your social media accounts.

4. Do not grasp every publicity opportunity. 

You want to be taken seriously and to have a good reputation. Avoid taking risky actions or being a part of activities that result in bad attention. If something goes wrong, actively work to make it right again. It is always easier to overcome bad publicity when you have the foundation of a good reputation to stand on.

Contact us to learn other ways you can personalize your brand.