The way businesses operate on social media has a huge impact on the development of the brand in the new world of non-traditional marketing. Every business should know that being active on social media websites like Linkedin, Facebook, Twitter, and the like goes hand in hand with maintaining a blog about the business. The big question that needs a serious answer is: How often should I blog, Tweet & post to my social feeds? Unfortunately, this question has no simple answer, but there are a series of guidelines to help you develop your plan.
Long-Form Social Media
Long-form social media are sites where there is no character limit on the post. Facebook, Google+ and even Linkedin are perfect examples. These sites balance the visual part of social media with the written word while pushing users to engage with the brand.
When it comes to frequency of updating social media, every company has to fine the line between presenting information and annoying users following them. Research from Track Social, a social media think tank, does show that top brands update long-form social media once per day and never more than twice per day.
Micro-media social sites, like Twitter, limit the size of the post. This process allows for hard-hitting news-style updates to be posted on a more frequent basis. Users treat Twitter different than long form social media - it's a news feed. They are looking for updated snippets to read up on and share with their network. Many experts indicate that Twitter requires an update schedule between five and ten per day for the best results.
Hashtags.org studied the habits of Twitter users and found that tweeting more than twice per hour resulted in lost followers. So there is a limit to how often you should Tweet. The obvious exception to the frequency rule is following up a tweet with interactions that result from the initial post. Essentially other users get to watch the conversation unfold.
In addition, the report revealed that using hashtags and keeping the subject matter relevant to the business will lead to greater retweets and user engagement. The end result of that process is what every business craves more followers. Focusing on the unique aspects of the business or sharing relevant information about once every 1-3 hours generally works best.
Blogs present an opportunity to share information, educate, entertain, and grab the attention of readers. They also present a host of valuable keywords for search engine optimization when done well. For these reasons, a constant flow of relevant information is the best approach.
How often should you Blog?
Hubspot is an industry leading marketing automation company that has done extensive research in this area. They've found that "companies that publish at least 15 blogs per month get five times more traffic than those that don’t blog. Small businesses with 1-10 employees see the largest gains by posting more often." (source: Hubspot Marketing Benchmarks survey of 7,000+ businesses).
Too much? Then consider that any blogging schedule has been proven to generate leads:
All things considered, the general updates of social feeds and blogs should be set on a cycle. By posting at a consistent time on a given schedule readers are more likely to find the post and look forward to the information. Using the tools available to drive customers to the business, develop a brand, or interact with potential leads are aspects of social media and blogs that take a degree of experience to perfect.
With that goal in mind, Alternative Advertising takes the time to analyze the position of a business in order to reinforce the brand concept. Having a great business is just the start contact us to find out how take things to the next level.