DIY Tips for Search Engine Optimization (SEO)

If you're a newcomer to SEO - search engine optimization, you have two common choices - either you hire a professional SEO consultant or you do it yourself. While advanced SEO really requires the knowledge and experience of professionals, you may just want to scratch the surface in SEO basics to get started. If so, here are some SEO tips to help...

What is SEO or Search Engine Optimization?

SEO, or search engine optimization, is a website's ability to rank on a search result. It's a process of leading 'organic' traffic to your site from search engines.

Why is SEO important? Because higher rankings in search results drives more visitors to your site. According to BrightEdge data released last year, organic search was the largest driver of traffic to websites and the largest driver of revenue. It's also the most effective acquisition channel for 85% of retailers, according to

However, 75% of users making a search never scroll past the first page. If your website isn't at the top of the list or at least nearby, you'll miss out on valuable traffic and conversions.

Here are some DIY SEO tips that will help you scale up the rankings and increase your website's visibility.

Pick the Right Keywords - This is the first step for any successful SEO campaign. You want to see how popular your keywords are, and if there is any competition. This step costs you nothing if you use the free Google Keyword Planner tool. Simply input your website's home page URL and review the keyword ideas Google provides. Do the same for two or three of your competitors. This might be difficult for beginners, but it should get you started on the right path.

Optimize content for relevant, long-tail keywords - A long-tail keyword is a phrase with two or three words. Generally, shorter keywords are more competitive and require a lot more time, effort, and money to rank with them. On the other hand, long-tail keywords are easier to rank for and drive as much traffic as short-tail keywords.

Again, you can use the Google Keyword Planner to research and get ideas how to leverage long-tails into your articles, website content or blogs that way they rank. The other route is hiring someone with experience to do the research for you.

Do basic On-page Optimization - After you've identified your target keywords, you want them to appear on the relevant pages, the body of your page, and if possible the URL. Follow these steps below.

  • Use the main keyword phrase in the beginning of the page title tag.
  • Add meta descriptions to help attract visitors from search results page to click your link.
  • Have only one H1 tag, or header, per page. Ensure it appeals to the page visitor and describes the pages with relevant keywords.
  • Use the keyword at least once at the in the beginning of the content, anywhere it makes sense and never more than 4-5 times on a page.
  • Use keywords and their variations in the alt text of every image and in the image file name.

From there optimize every one of your and review, revise and repeat! SEO is an ongoing strategy if you want to rank high and stay on top. Investing in this strategy upfront, then discontinuing your efforts will not give you the long term results you need.

To learn more or get help optimizing your website's SEO, contact Alternative Advertising, and speak with one of our SEO professionals.