6 Ways to Make An Impact with Marketing in 2015


There are many ways to make an impact with Marketing in 2015; but as inbound marketing is still be tested for different industries some strategies are falling short while others are proving to be surprisingly successful. We know you don't want uncertainty; that's why we've got 6 sure-fire ways to make an impact with marketing here...

1. Email Marketing

Although technology has come a long way in the realm of marketing, do not discount the power of promotional marketing via email. Based on a recent Forbes article, email marketing scored pretty low on the level of difficulty involved with set up and managing, yet it was still considered effective. Automated tools like Greenrope make email marketing a snap. And if you are already writing content for blogs, the heavy lifting is already being done. You can setup automated email summaries of your blog posts in a snap, even if you don't write new material for emails.

2. Landing Pages

AKA the online sales brochure is creating mega waves on the digital marketing scene under the umbrella of "inbound marketing." Landing pages offer a two prong approach. First, a landing page allows a visitor to focus on one product or service without the hassle of navigating on their own for more information. Everything they need to know including making the purchase is on one page. Second, creating multiple landing pages for specific targeted audiences increases effectiveness in your marketing efforts. You can deliver the specific content your buyer persona is looking for, and direct them where you'd like them to go next in their exploration and purchasing process.

3. Direct Mail

With digital marketing all the craze, you'd be surprised how a laser-focused direct mail campaign can make a big impact. We've had success with several clients choosing a very small list of high-potential customers and sending an upscale or 3D mailer that truly gets noticed. The win with this option is that your segmented audience is more likely to read information when it is physically in their hands, especially when the direct mail has personalization or a 3D aspect you can't ignore. This option does require more research but tends to drive big results.

4. Social Media

Target audiences where they spend their time - people are on social media, all the time, all over the world, and for various reasons. Social Media Marketing is one method that most campaigns should not go without if your audience is socially active. Whether you manage this internally or hire a pro to do it for you, the power of social media continues to increase and there are no signs of it losing traction any time soon. The trick with social media is to research where your target audience hangs out and then learn everything about that platform including best times of the day to post and optimal frequency. Social media can provide the most effective way to build relationships and connect directly to actual customers. The kicker with social media is transparency - we recommend using this to your advantage and if someone posts a complaint, address is quickly and directly so the world can see that you care and are attentive. When added to your promotional marketing arsenal make sure you have the proper team to post, tweet, and pin consistently as well as offer timely responses to your fans and followers.

5. Content Marketing

Creating awesome share-worthy content is the third leg of marketing. People want information and they want it all the time. But they do not just want information, they want valuable information geared toward the proper stage of their buyer's journey or their specific interests. Content marketing is the path to building trust with your audience. It's about providing the information your ideal customer is looking for - not just cramming goods and services down their throats. Your website designer should keep this in mind. Marketing is also about providing a positive personal experience, which makes content marketing and traditional marketing a powerful duo. People love to feel valued and will reward companies with their business when they feel they have received value even before opening their wallets.

6. Blogging

This brings us to the twin sister of content marketing - Blogging. Blogging is not only the mirror image of content marketing, it is a powerful search engine optimization tool. Written correctly with well researched target keywords in place, each blog is a tiny line of bait in a vast sea of content that may pull your ideal customer to your site. Consistent blogging about topics that interest your customers will build trust and relationships with potential customers.

If you have any marketing or sales questions, comments or feedback, please contact us at Alternative Advertising. We'd love to chat!

Event Promotion Tips Using Social Media

Social media is an often overlooked but incredibly useful tool for promoting your business events. Whether you're hosting an open house for valued customers or drumming up participants in a non-profit fundraiser, use these social media event promotion tips to attract attendees:

  • Establish a virtual street team: Just like a more traditional promotion campaign, your social media promotion needs feet on the ground to get the word out. Give your employees and other members of your inside network all the details about your event along with the date that you want to start promoting it. This way they can share the information on their social media pages and attract a larger audience than your business can on its own.
  • Create your event with details: Facebook and Eventbrite are popular sites to use to create an event. Be sure to include all the pertinent information that people need such as location (with a map link), time (both beginning and ending, even if it's approximate), cost, dress code if there is one, parking information, and whether or not there will be food. People like to know what they're getting into, so the more details the better. 
  • Link to a firm RSVP page if necessary: If your event necessitates a firm RSVP, make that information clear and include a link that people can access to make their commitment. If you're selling tickets, make it clear that the event requires a ticket and include a link where people can purchase their ticket and/or information on where they can buy a ticket in person. 
  • Engage with your event page: Even the most detailed invitation will conjure up questions. Be sure you're checking your event page frequently and responding to questions and comments with enthusiasm. 
  • Update as it gets closer: Include any necessary updates throughout your event planning stage, and make sure your page is fully updated with the correct date, time, and location as it gets closer. Adding pictures as teasers is one way to create buzz and generate enthusiasm for the event.
  • Keep updating throughout the event: Keep the buzz going even after your event doors have opened! Hashtags are a great way to keep promoting your event as it's happening. Encourage attendees to use a particular hashtag when they post pictures or status updates about your event. Update your business's social media pages with pictures and status updates about the event so that people who missed out will know what to expect from your future events.

Never underestimate the power of your social media network when it comes to promoting your business. When done correctly, social media can be your best asset for event promotion. For more ideas on how to promote your event online, contact us today!