Keys To A Successful B2B Trade Show Booth

How can you make sure you have a successful B2B Trade Show Booth in 2015? The anticipation is over, preparations made, and the time for the trade show has arrived. This is not just another day, but an important marketing strategy through a short-term investment which should ultimately generate positive exposure, and new relationships with potential clients and other businesses. Here are a few tips that can generate valuable results for a business to business trade show booth:

Use Social Media

Nearly all trade show attendees carry smartphones around everywhere they go, and they often participate on social media. Since this technology is readily available and already in use, why not create a hashtag for your event or booth and encourage attendees to post photos (while you do to) so they can see themselves and co-workers in action at the show. You could even setup up a photo booth, celebrity photo op or partner with other exhibitors to host a scavenger hunt where attendees photograph items and post them with the hashtag to be entered into a drawing at the end of the show for a large prize.

Pass Out Useful Promotional Items

Forget the pens and stress balls. Passing out useful promotional items will get attendees to actually appreciate and utilize your items and keep your company name around for years to come. We suggest something like an emergency mobile device backup battery, quality water bottle they can refill at the show, cell phone holder with name tag insert, lower back thermal wrap, usb flex light, tape measure, or a small useful tool like a quick fix screwdriver.

Get a High Traffic Location

Of course the placement of a booth is vital in order to get the traffic needed to achieve your goals. If you can't afford the very biggest booth, try to get next to the exhibitor who can. Another strategy is to position your company next to a complimentary business so you work together to attract trade show traffic to both booths - double the exposure. 

Another tip is to go with a corner or end space. "If you have the option of selecting your space on the show floor, opt for a corner or end-cap location or a spot that allows you to set up your exhibit space against a wall. Corner and end space gives you greater exposure and traffic from multiple directions," says Lisa McQuerrey at Demand Media. Multiple flows of traffic to your booth are ideal for interacting with attendees as well as the surrounding exhibitors who may also benefit from the services you provide.   

Grab Attention With Technology

An interesting, interactive presentation is vital, so set up eye-catching media tools to lure people to the booth. Utilize devices people can touch and interact with, even having a screen that repeats a professional power point presentation is better than static signage at a trade show. Bring the booth to life through interactive experiences and technology. Don't be afraid to be different and unique. Attendees are a little desensitized to predictable trade show booths. Find ways to stand out, even if it pushes you a bit out of your normal comfort zone.

Do Not Be Afraid to Get Help

Trade shows, ultimately, are competitive atmospheres filled with ambitious, purpose-driven individuals. It is important to find little ways to circulate information about your company before an attendee actually comes in contact with your booth. Hire people to hand out flyers advertising the booth (promote the unique value proposition your booth offers), and position the hired helpers (or fun volunteers) in strategic places to easily guide people to the booth. Trade shows can get extremely crowded and chaotic, so it is a wise idea to hire charismatic "ushers" to guide potential clients to the booth.

At Alternative Advertising, we understand how important it is to get a business noticed, and ultimately, remembered. We have a reputation in building lasting relationships and exceeding expectations. When contacting our experienced staff at Alternative Advertising, you will receive professional advice on reaching all of your marketing goals.

The Internet Killed Our Attention Spans (And What Businesses Can Do About It)

Back in 1979 we were told "video killed the radio star" in a catchy song. Now in 2015, we need a new tune... Something like "internet killed the attention span." Hmm. Not as catchy, but a sad and frustrating truth none the less: businesses have less time than ever to pitch their products in the digital world -- and that little window of time has taken a death spiral in recent years. A customer's point of focus bounces across the Internet like a stone skipping across water.

According to Digital -- and their citation from Not Quite the Average: An Empirical Study of Web Use from Statistic Brain -- the average attention span was down to 8 seconds by 2013 and 17% of page views are 4 seconds or less.

What Businesses Can Do: Analyze Well, Then Deliver

What does this all mean? It means there's little room for error when pursuing the end goal of marketing: knowing your customers well, knowing where to find your customers, and then knowing how to craft a message that hits their flashing red button -- that trigger that moves them to action -- quickly enough to override our culture's sickly attention span.

The 3D Approach: Preparing for Powerful First Impressions

The effective sales strategies of our 3D approach -- Discover, Develop, and Deploy -- teach a valuable lesson about why some businesses overcome the Attention Span Deficit and some do not. In the long-term, desperate, gimmicky tactics can't sustain success. Sale strategies must prepare for that first impression -- those precious few seconds where a prospect has landed on your site or social media page -- by using the right kind of preparation.

That's exactly Alternative Advertising does. We first Discover our customers: we learn their industries thoroughly, analyze their specific challenges, and pinpoint what sets them apart. We then Develop extraordinary solutions that ensure powerful first impressions for our customers' online presence. And then we Deploy: we launch, monitor, and measure those solutions to guarantee that they are not just powerful but successful first impressions for our customers.

Overcoming short attention spans online is not unlike preparing for an in-person sales meeting. The top salespeople never go into those meetings unprepared. They do their homework, they prepare their materials, they choose their closing approach and rehearse, and they learn everything they need to learn about the prospect.

And then they go into the meeting feeling confident and ready to succeed. They've put a tremendous amount of work into that first impression.

The Internet is nothing more than a multitude of virtual sales meetings -- millions upon millions of them in digital space -- and these first impressions come and go as quickly as your eye blinks; but you still prepare for those first impressions as hard as you would for an in-person meeting.

Contact us for more details about how we can help your business prepare for those first impressions online with the proven success of our 3D approach.