Keys To A Successful B2B Trade Show Booth

How can you make sure you have a successful B2B Trade Show Booth in 2015? The anticipation is over, preparations made, and the time for the trade show has arrived. This is not just another day, but an important marketing strategy through a short-term investment which should ultimately generate positive exposure, and new relationships with potential clients and other businesses. Here are a few tips that can generate valuable results for a business to business trade show booth:

Use Social Media

Nearly all trade show attendees carry smartphones around everywhere they go, and they often participate on social media. Since this technology is readily available and already in use, why not create a hashtag for your event or booth and encourage attendees to post photos (while you do to) so they can see themselves and co-workers in action at the show. You could even setup up a photo booth, celebrity photo op or partner with other exhibitors to host a scavenger hunt where attendees photograph items and post them with the hashtag to be entered into a drawing at the end of the show for a large prize.

Pass Out Useful Promotional Items

Forget the pens and stress balls. Passing out useful promotional items will get attendees to actually appreciate and utilize your items and keep your company name around for years to come. We suggest something like an emergency mobile device backup battery, quality water bottle they can refill at the show, cell phone holder with name tag insert, lower back thermal wrap, usb flex light, tape measure, or a small useful tool like a quick fix screwdriver.

Get a High Traffic Location

Of course the placement of a booth is vital in order to get the traffic needed to achieve your goals. If you can't afford the very biggest booth, try to get next to the exhibitor who can. Another strategy is to position your company next to a complimentary business so you work together to attract trade show traffic to both booths - double the exposure. 

Another tip is to go with a corner or end space. "If you have the option of selecting your space on the show floor, opt for a corner or end-cap location or a spot that allows you to set up your exhibit space against a wall. Corner and end space gives you greater exposure and traffic from multiple directions," says Lisa McQuerrey at Demand Media. Multiple flows of traffic to your booth are ideal for interacting with attendees as well as the surrounding exhibitors who may also benefit from the services you provide.   

Grab Attention With Technology

An interesting, interactive presentation is vital, so set up eye-catching media tools to lure people to the booth. Utilize devices people can touch and interact with, even having a screen that repeats a professional power point presentation is better than static signage at a trade show. Bring the booth to life through interactive experiences and technology. Don't be afraid to be different and unique. Attendees are a little desensitized to predictable trade show booths. Find ways to stand out, even if it pushes you a bit out of your normal comfort zone.

Do Not Be Afraid to Get Help

Trade shows, ultimately, are competitive atmospheres filled with ambitious, purpose-driven individuals. It is important to find little ways to circulate information about your company before an attendee actually comes in contact with your booth. Hire people to hand out flyers advertising the booth (promote the unique value proposition your booth offers), and position the hired helpers (or fun volunteers) in strategic places to easily guide people to the booth. Trade shows can get extremely crowded and chaotic, so it is a wise idea to hire charismatic "ushers" to guide potential clients to the booth.

At Alternative Advertising, we understand how important it is to get a business noticed, and ultimately, remembered. We have a reputation in building lasting relationships and exceeding expectations. When contacting our experienced staff at Alternative Advertising, you will receive professional advice on reaching all of your marketing goals.

4 Steps To Getting On The Right Track With Promotional Products


If your business is small or starting up, you probably want to get noticed and spread the good news. Brands are fundamental to success in today’s competitive market, but getting recognized amongst the crowd of competitors isn’t easy. By using Promotional Products correctly, you can get on the right track!

Have you heard how well promotional products work to leverage brand awareness? This is powerful stuff - you may want to incorporate it in your marketing strategy. According to a study done by Promotional Products International, 94% of people who received a promotional item could recall it two years later, and 89% could even remember the name of the brand.  But the best part is that customers were nearly 21% more likely to place an order after receiving a promotional product.

Now that you know how effective promo items are, here are 4 steps to apply when you promote a product to benefit your brand.

1. Know Your Goals

As simple as it sounds, it’s a fundamental step that most businesses forget to take. You need to know exactly what you want to optimize your promotional strategy. Do you want to increase brand awareness? Do you want your target audience to recognize your logo? Do you want to stand out from your competitors?

Promotional products offer a unique approach to exponential outreach, while costing your business very little investment.  When setting marketing goals, consider what image you want to portray before you choose a product.

Once you know your goals, you then need to do a little research on your target audience.

2. Know Your Customers

What audience are you marketing to? Are you marketing to a younger crowd? Is your audience a business crowd? What industry are they in?  Always research your target audience before deciding on the promotional item. This will ensure you choose a product relevant to your industry.

For example, if you’re a technology company you can offer a free mouse pad or usb with your company logo on it.

3. Choose A Product

Your product doesn’t have to literally match your industry. You can be successful with using traditional promotional items such as pens, car or refrigerator magnets, and calendars. However, hundreds of companies hand out stress balls, pens, and business cards. By choosing a unique promotional item, your business will certainly stand out from the knickknacks and clutter.

One way to help with recall is to offer a product that has utility. That way every time your potential customer uses your promo item, they’ll be reminded of your business.

4. Use Your Promotional Product

Promotional products can be used in various ways to accomplish different goals. For instance, you can offer products as incentives for people to take a survey. Not only will you increase brand awareness, but you’ll also get free customer data.

Another way is offer your product as a prize in contest. This will get people talking about your brand, as well as gather information about your clients.

Promotional products are also an effective way to increase loyalty. Reward return customers with a high quality item that makes a fantastic “thank you”. Or you can add promos into customer orders as free gifts to drive up the average order value.

Promotional products are a low cost method to growing brand awareness, expanding your consumer base, and increasing customer loyalty.

To learn more about promotional products and how to leverage them, contact us today.