6 Ways to Make An Impact with Marketing in 2015


There are many ways to make an impact with Marketing in 2015; but as inbound marketing is still be tested for different industries some strategies are falling short while others are proving to be surprisingly successful. We know you don't want uncertainty; that's why we've got 6 sure-fire ways to make an impact with marketing here...

1. Email Marketing

Although technology has come a long way in the realm of marketing, do not discount the power of promotional marketing via email. Based on a recent Forbes article, email marketing scored pretty low on the level of difficulty involved with set up and managing, yet it was still considered effective. Automated tools like Greenrope make email marketing a snap. And if you are already writing content for blogs, the heavy lifting is already being done. You can setup automated email summaries of your blog posts in a snap, even if you don't write new material for emails.

2. Landing Pages

AKA the online sales brochure is creating mega waves on the digital marketing scene under the umbrella of "inbound marketing." Landing pages offer a two prong approach. First, a landing page allows a visitor to focus on one product or service without the hassle of navigating on their own for more information. Everything they need to know including making the purchase is on one page. Second, creating multiple landing pages for specific targeted audiences increases effectiveness in your marketing efforts. You can deliver the specific content your buyer persona is looking for, and direct them where you'd like them to go next in their exploration and purchasing process.

3. Direct Mail

With digital marketing all the craze, you'd be surprised how a laser-focused direct mail campaign can make a big impact. We've had success with several clients choosing a very small list of high-potential customers and sending an upscale or 3D mailer that truly gets noticed. The win with this option is that your segmented audience is more likely to read information when it is physically in their hands, especially when the direct mail has personalization or a 3D aspect you can't ignore. This option does require more research but tends to drive big results.

4. Social Media

Target audiences where they spend their time - people are on social media, all the time, all over the world, and for various reasons. Social Media Marketing is one method that most campaigns should not go without if your audience is socially active. Whether you manage this internally or hire a pro to do it for you, the power of social media continues to increase and there are no signs of it losing traction any time soon. The trick with social media is to research where your target audience hangs out and then learn everything about that platform including best times of the day to post and optimal frequency. Social media can provide the most effective way to build relationships and connect directly to actual customers. The kicker with social media is transparency - we recommend using this to your advantage and if someone posts a complaint, address is quickly and directly so the world can see that you care and are attentive. When added to your promotional marketing arsenal make sure you have the proper team to post, tweet, and pin consistently as well as offer timely responses to your fans and followers.

5. Content Marketing

Creating awesome share-worthy content is the third leg of marketing. People want information and they want it all the time. But they do not just want information, they want valuable information geared toward the proper stage of their buyer's journey or their specific interests. Content marketing is the path to building trust with your audience. It's about providing the information your ideal customer is looking for - not just cramming goods and services down their throats. Your website designer should keep this in mind. Marketing is also about providing a positive personal experience, which makes content marketing and traditional marketing a powerful duo. People love to feel valued and will reward companies with their business when they feel they have received value even before opening their wallets.

6. Blogging

This brings us to the twin sister of content marketing - Blogging. Blogging is not only the mirror image of content marketing, it is a powerful search engine optimization tool. Written correctly with well researched target keywords in place, each blog is a tiny line of bait in a vast sea of content that may pull your ideal customer to your site. Consistent blogging about topics that interest your customers will build trust and relationships with potential customers.

If you have any marketing or sales questions, comments or feedback, please contact us at Alternative Advertising. We'd love to chat!

Can A Drip Campaign Increase Your Returns?

What types of companies can find success with drip campaigns? Most. But, let's first define what a drip campaign is before we go into who should be using them. A drip campaign uses a series of automated processes to send messages or content to your leads at just the right time, usually by email, to move them through the sales funnel and ultimately to conversion.

An effective drip campaign can dramatically increase your conversions and revenue with almost no effort after you set up the appropriate parameters. The beauty of these campaigns are that they can be built to include any parameters that you've identified as key to your business and sales funnel. That's why drip campaigns are right for almost any business. They can be completely customized. 

There are a lot of great marketing software or CRM platforms to choose from to help you get your drip campaign up and running. Here are a few of the top rated for 2015 (we are not affiliated with any of these, just giving our honest experience & advice):

Green Rope is an excellent option and has been in the business for over 15 years. They started as an email marketing company and have expanded to be a complete CRM platform. On average, their customers see a revenue boost of 75% in 12 months. They also offer different pricing plan options to accommodate businesses of all sizes, and they are the most reasonably priced solution we've found considering all the features they pack into their system. This is who Alternative Advertising has been using in most cases recently.

Salesforce is hands down the leader in the industry but is fairly pricey compared to other options that produce similar results. This option is best suited for large companies.

Zoho is another option you may have heard of on the opposite end of the spectrum from Salesforce. The interface is intuitive and easy to use, but it packs less punch. Most of their customers are freelancers or very small businesses. Their fee is the lowest of all we've used.

If you are interested in learning more about how you can use drip marketing for your business, contact us.