6 Ways to Make An Impact with Marketing in 2015


There are many ways to make an impact with Marketing in 2015; but as inbound marketing is still be tested for different industries some strategies are falling short while others are proving to be surprisingly successful. We know you don't want uncertainty; that's why we've got 6 sure-fire ways to make an impact with marketing here...

1. Email Marketing

Although technology has come a long way in the realm of marketing, do not discount the power of promotional marketing via email. Based on a recent Forbes article, email marketing scored pretty low on the level of difficulty involved with set up and managing, yet it was still considered effective. Automated tools like Greenrope make email marketing a snap. And if you are already writing content for blogs, the heavy lifting is already being done. You can setup automated email summaries of your blog posts in a snap, even if you don't write new material for emails.

2. Landing Pages

AKA the online sales brochure is creating mega waves on the digital marketing scene under the umbrella of "inbound marketing." Landing pages offer a two prong approach. First, a landing page allows a visitor to focus on one product or service without the hassle of navigating on their own for more information. Everything they need to know including making the purchase is on one page. Second, creating multiple landing pages for specific targeted audiences increases effectiveness in your marketing efforts. You can deliver the specific content your buyer persona is looking for, and direct them where you'd like them to go next in their exploration and purchasing process.

3. Direct Mail

With digital marketing all the craze, you'd be surprised how a laser-focused direct mail campaign can make a big impact. We've had success with several clients choosing a very small list of high-potential customers and sending an upscale or 3D mailer that truly gets noticed. The win with this option is that your segmented audience is more likely to read information when it is physically in their hands, especially when the direct mail has personalization or a 3D aspect you can't ignore. This option does require more research but tends to drive big results.

4. Social Media

Target audiences where they spend their time - people are on social media, all the time, all over the world, and for various reasons. Social Media Marketing is one method that most campaigns should not go without if your audience is socially active. Whether you manage this internally or hire a pro to do it for you, the power of social media continues to increase and there are no signs of it losing traction any time soon. The trick with social media is to research where your target audience hangs out and then learn everything about that platform including best times of the day to post and optimal frequency. Social media can provide the most effective way to build relationships and connect directly to actual customers. The kicker with social media is transparency - we recommend using this to your advantage and if someone posts a complaint, address is quickly and directly so the world can see that you care and are attentive. When added to your promotional marketing arsenal make sure you have the proper team to post, tweet, and pin consistently as well as offer timely responses to your fans and followers.

5. Content Marketing

Creating awesome share-worthy content is the third leg of marketing. People want information and they want it all the time. But they do not just want information, they want valuable information geared toward the proper stage of their buyer's journey or their specific interests. Content marketing is the path to building trust with your audience. It's about providing the information your ideal customer is looking for - not just cramming goods and services down their throats. Your website designer should keep this in mind. Marketing is also about providing a positive personal experience, which makes content marketing and traditional marketing a powerful duo. People love to feel valued and will reward companies with their business when they feel they have received value even before opening their wallets.

6. Blogging

This brings us to the twin sister of content marketing - Blogging. Blogging is not only the mirror image of content marketing, it is a powerful search engine optimization tool. Written correctly with well researched target keywords in place, each blog is a tiny line of bait in a vast sea of content that may pull your ideal customer to your site. Consistent blogging about topics that interest your customers will build trust and relationships with potential customers.

If you have any marketing or sales questions, comments or feedback, please contact us at Alternative Advertising. We'd love to chat!

Why Are Promotional Products So Good For Branding??

Promotional products are a $20 billion a year industry, according to this NY Times blog. That much money makes a statement about how effective promotional products are, but the question lots of people are asking is why? Why are promotional products so good at improving sales and increasing brand recall?

The answer might be simple. Humans are culturally hard-wired to give something back when they receive a gift and that is a very, very difficult impulse to fight against. Whether it's a t-shirt, a pen, a letter opener, or something as simple as a thumb drive, gifts lodge themselves in the recipient's brain. This is particularly true of gifts that are useful, so they're constantly in front of the user's eyes, reminding him or her of the company that gave them that useful trinket. Gifts that are unique and creative will leave an impression that can't easily be forgotten.

After receiving a promotional product, 85% of consumers do business with the advertiser.
— PPAI (Promotional Products Association International)

This psychological trick is referred to as the rule of reciprocity, and it's something that companies are not shy about using in the least. A good example of how this works is Tupperware parties (or really any party where a host gets a bunch of potential clients together). The party begins with games and fun activities where prizes are given out, and those rewards tend to make guests feel socially obliged to pay back the host by buying something. This is true even if what someone is buying is much more expensive than the prize he or she won.

This works for just about any type of product, which is why these parties are used for everything from makeup to cleaning products. The item that's being sold is almost irrelevant; people who are given something more often than not want to give back.

Finding The Right Promotional Product

Different promotional products will work with different audiences. Products can be useful and practical or they can be ultra clever and unforgettable.

Here are a few strategies you could take depending on your customer:

1. Put the customer's name on it - not yours.

People love using products that have their names on them. If there's room to get your logo on there too, go for it. But consider making their name or logo more prominent and they'll love it all the more.

2. Invest in something really good.

Rather than buying 100,000 widgets at a nickel each, consider buying fewer items and making them truly unique. We've found that in today's world of mass production and impersonalization an investment in a higher quality product or something genuinely unique is much more appreciated - and remembered.

3. Creatively tie it to your company.

At Alternative Advertising, we've had tremendous results opening doors and scheduling appointments with a three phased campaign. First we send a promotional product to help our customers "stand out" (part of our tagline) - a bright green luggage strap. When we get a meeting, we bring a box of donuts in our branded box. Then once we quench their thirst with marketing ideas, a website, sales incentives or promotional products, we send a high quality bright green tumbler.

Every company and promotional strategy is different, but no matter what direction you take the idea is that well planned promotional products will help you stand out and earn a customer's loyalty!

Here Are More Amazing Stats from PPAI:

  • 89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months.
  • 90.4% of people report currently owning or possessing a promotional product received in the last 24 months.
  • 83% of consumers like receiving a promotional product with an advertising message.
  • Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

For more information on promotional products and how you can find the right one for your business goals, simply contact us today!