What types of companies can find success with drip campaigns? Most. But, let's first define what a drip campaign is before we go into who should be using them. A drip campaign uses a series of automated processes to send messages or content to your leads at just the right time, usually by email, to move them through the sales funnel and ultimately to conversion.
An effective drip campaign can dramatically increase your conversions and revenue with almost no effort after you set up the appropriate parameters. The beauty of these campaigns are that they can be built to include any parameters that you've identified as key to your business and sales funnel. That's why drip campaigns are right for almost any business. They can be completely customized.
There are a lot of great marketing software or CRM platforms to choose from to help you get your drip campaign up and running. Here are a few of the top rated for 2015 (we are not affiliated with any of these, just giving our honest experience & advice):
Green Rope is an excellent option and has been in the business for over 15 years. They started as an email marketing company and have expanded to be a complete CRM platform. On average, their customers see a revenue boost of 75% in 12 months. They also offer different pricing plan options to accommodate businesses of all sizes, and they are the most reasonably priced solution we've found considering all the features they pack into their system. This is who Alternative Advertising has been using in most cases recently.
Salesforce is hands down the leader in the industry but is fairly pricey compared to other options that produce similar results. This option is best suited for large companies.
Zoho is another option you may have heard of on the opposite end of the spectrum from Salesforce. The interface is intuitive and easy to use, but it packs less punch. Most of their customers are freelancers or very small businesses. Their fee is the lowest of all we've used.
If you are interested in learning more about how you can use drip marketing for your business, contact us.