Many people talk about blogging being essential for businesses these days. But how effective is blogging and why should you do it? The quick answer is that it is especially important for business' to incorporate blogging into their every day strategy because it provides relevant information on your website that engages potential customers, builds email lists and helps Google rank your website. Blogging is even more effective if shared on social media sites like Linkedin, Facebook or Twitter. And if your blog content is interesting, unique and relevant, readers will share it with an even broader audience further amplifying its reach and impact.
Effectiveness of a Blog
The fact is, 67% more leads are received each month by companies that blog regularly. Blogs are seen as a more personal way to interact with a company, therefore giving its readers a more trusted source for information than a simple webpage or other social media site. Blogs are where you get to craft your business personality online. A boring, poorly maintained blog will get far less business (or none) than an exciting, humorous or well-maintained blog.
The reason blogs are effective is that they give a consumer a place to read up on industry news or trends, the company's history and relevant products while also giving the reader a peek into the personality of the company. It is imperative when blogging that you maintain an upbeat, friendly and exciting blog so that people will want to come back each time you post.
Blogs are your chance to really engage your customer in the hopes that they see you as an expert on a particular topic and therefore, they buy your product or service. It's essentially a conversation with potential customers.
Should You Blog?
The quick answer is yes, blogging may seem like a chore some days (where do you get all the ideas necessary to keep your blog fresh?) but it is said that marketers see improved site traffic in the amount of 84% due to a blog. That is a hard number to argue with. It is clear that blogging is a great way to truly engage your customers and increase your business.
There are plenty of ways you an keep your blog relevant and interesting, if you feel as if you don't have time to blog you can invite guest bloggers from within your company to write blogs on various topics or outsource your blogging to another company, therefore incorporating the many voices of your business into the blog. This way, customers can search through a variety of topics and opinions to get the type(s) of information they want.
How Often Should You Blog?
One of the biggest questions people ask when getting started with blogging is how often they should blog. Is every day too much? Is once a week too little? It can be a very tricky balancing act to get the "right" amount of blogs. Honestly, the most important thing is that you want as many readers as you can get and content does not always equal readers. When you are starting out with blogging, the best advice is to blog a few times a month, this can mean different things to different people but on average, the best and most sustainable practice (time-wise) is about 2-5 times a week. The rest of the time you need to spend getting the word out about your business and blog via other social media platforms.
The fact is, in this day of social media overload, your company needs to stay on top of the latest trends and make sure to be an active (and fun) part of every platform, whether it be YouTube, Facebook, Twitter or LinkedIn. Beyond all of that, it is imperative that you keep your blog updated because if an interesting Facebook post leads them over to your site, you definitely want to keep your customers engaged in what you have to offer with an interactive, exciting and informative blog.
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