4 Steps To Getting On The Right Track With Promotional Products


If your business is small or starting up, you probably want to get noticed and spread the good news. Brands are fundamental to success in today’s competitive market, but getting recognized amongst the crowd of competitors isn’t easy. By using Promotional Products correctly, you can get on the right track!

Have you heard how well promotional products work to leverage brand awareness? This is powerful stuff - you may want to incorporate it in your marketing strategy. According to a study done by Promotional Products International, 94% of people who received a promotional item could recall it two years later, and 89% could even remember the name of the brand.  But the best part is that customers were nearly 21% more likely to place an order after receiving a promotional product.

Now that you know how effective promo items are, here are 4 steps to apply when you promote a product to benefit your brand.

1. Know Your Goals

As simple as it sounds, it’s a fundamental step that most businesses forget to take. You need to know exactly what you want to optimize your promotional strategy. Do you want to increase brand awareness? Do you want your target audience to recognize your logo? Do you want to stand out from your competitors?

Promotional products offer a unique approach to exponential outreach, while costing your business very little investment.  When setting marketing goals, consider what image you want to portray before you choose a product.

Once you know your goals, you then need to do a little research on your target audience.

2. Know Your Customers

What audience are you marketing to? Are you marketing to a younger crowd? Is your audience a business crowd? What industry are they in?  Always research your target audience before deciding on the promotional item. This will ensure you choose a product relevant to your industry.

For example, if you’re a technology company you can offer a free mouse pad or usb with your company logo on it.

3. Choose A Product

Your product doesn’t have to literally match your industry. You can be successful with using traditional promotional items such as pens, car or refrigerator magnets, and calendars. However, hundreds of companies hand out stress balls, pens, and business cards. By choosing a unique promotional item, your business will certainly stand out from the knickknacks and clutter.

One way to help with recall is to offer a product that has utility. That way every time your potential customer uses your promo item, they’ll be reminded of your business.

4. Use Your Promotional Product

Promotional products can be used in various ways to accomplish different goals. For instance, you can offer products as incentives for people to take a survey. Not only will you increase brand awareness, but you’ll also get free customer data.

Another way is offer your product as a prize in contest. This will get people talking about your brand, as well as gather information about your clients.

Promotional products are also an effective way to increase loyalty. Reward return customers with a high quality item that makes a fantastic “thank you”. Or you can add promos into customer orders as free gifts to drive up the average order value.

Promotional products are a low cost method to growing brand awareness, expanding your consumer base, and increasing customer loyalty.

To learn more about promotional products and how to leverage them, contact us today.