3 Ways to Get Results From a Website

In the context of your business, having a website is more important than just having a link to print on business cards. To really get the most out of it, you need to understand how to get results from a business website. Here are three tips on getting website results that really help...

Functionality

The first aspect we'll talk about is the most technical and intuitive. Your website needs to function well, run smoothly, and look nice all at the same time. 

According to a recent Forbes article, navigation is one of the most important factors affecting your website experience: 


Is your site easy to navigate? How easy is it for a user to find what he/she is looking for? Your pages should be vertically linked, with broad categories, subcategories, and individual pages within. In a related note, how many clicks does it take to get to any page on your site—the lower the better, and you can use internal linking to lower this figure.
— Forbes

Brand Reputation

Reputation management is tricky, but it impacts your website marketing. Google takes each website's reputation into account as it ranks it, so you need to keep it on your radar. You can improve your reputation by getting good reviews on Yelp and Google+ and creating great content (we'll get to that later). 

A recent Marketing Land article explains how you can create positive content to improve your reputation and thus, your website: 

For an online reputation repair project, we’re looking to enhance the ranking capability of the positive and negative items appearing in search results so that they may improve and ascend, displacing the negative content. We may also create additional new, positive content to either help the other good stuff or to introduce strategically advantageous new stuff that might rank higher than the bad stuff.
— Marketing Land

Content

And finally, you need to create great content if you want to get results from your website. If you think this sounds easy, you couldn't be more wrong. 

Content creation is effective - which is why so many businesses are investing in it - but it's downright difficult. It takes talent, creativity, knowledge, and persistence to create great content. 

To talk more about how to get results from a website, or anything else, please contact us