In the context of your business, having a website is more important than just having a link to print on business cards. To really get the most out of it, you need to understand how to get results from a business website. Here are three tips on getting website results that really help...
The first aspect we'll talk about is the most technical and intuitive. Your website needs to function well, run smoothly, and look nice all at the same time.
According to a recent Forbes article, navigation is one of the most important factors affecting your website experience:
Reputation management is tricky, but it impacts your website marketing. Google takes each website's reputation into account as it ranks it, so you need to keep it on your radar. You can improve your reputation by getting good reviews on Yelp and Google+ and creating great content (we'll get to that later).
A recent Marketing Land article explains how you can create positive content to improve your reputation and thus, your website:
And finally, you need to create great content if you want to get results from your website. If you think this sounds easy, you couldn't be more wrong.
Content creation is effective - which is why so many businesses are investing in it - but it's downright difficult. It takes talent, creativity, knowledge, and persistence to create great content.
To talk more about how to get results from a website, or anything else, please contact us.