What is Responsive Website Design?

In the past few years and especially in 2015, you may have heard about "Responsive Website Design" or RWD.  But what is it and why is Responsive important?

First, what is Responsive Website Design?

It's a website that responds to the screen site or environment it's being viewed on - automatically. The images and text re-scale and reformat to best fit the user's screen and you just have one website to build and maintain. Site visitors will not have to pinch and zoom in to view text and links on your site from a phone. This results in longer page view times and higher conversions because it creates a more positive user experience.

(Image:  Think Vitamin  | Website referenced:  8 Faces )

(Image: Think Vitamin | Website referenced: 8 Faces)

With Responsive website design you eliminate the need to invest in a separate mobile website. Giants like Amazon and eBay still build separate mobile websites, but if that's not in your budget, Responsive design is the way to go. The older alternative was to build a "mobile-friendly" website that displayed most of your desktop site content, but perhaps not all of it. Or it added a "m dot" subdomain for your mobile site which is not ideal for search engine optimization (SEO).

Why is a Responsive mobile website important?

As you can imagine, viewing websites from a different devices is at an all time high and that's not going to change any time soon. In fact, Google says 90% of people move between devices to accomplish a goal, whether that's on smartphones, PCs, tablets or TVs (source: Huffington Post). And get this - 74% of users say they're more likely to return to a mobile website!

(Image & Website Referenced:  Search Engine Watch )

(Image & Website Referenced: Search Engine Watch)

Mobile devices are also the driving factor in more time spent online overall. With 61% of the U.S. population owning smartphones in 2014, internet browsing on phones is higher than ever (source: Site Pro News).

What can you do?

If it's been more than two years since your last website re-design, it's time to consider an update. Most experts agree you shouldn't wait longer than 2-3 years to redesign your website.


Trends and technology change at lightning fast rates. For example, three years ago many websites were built with Flash technology that won't even show up on mobile devices today! 

Another changing technology is screen resolutions. Screen sizes change dramatically over short periods of time. Just three years ago, websites were designed primarily for PCs with 1024 x 768 screen resolution. Now the recommended size for PCs is 1920 x 1080 - nearly double the resolution! Plus there are all the mobile factors already mentioned.

If you'd like to discuss your website and how our team at Alternative Advertising might be able to help you, please contact us.